While expanding internationally, Etxeondo also took care to maintain and nourish its deep roots in its home region, supporting the growth of teams such as Kern Pharma and the new Euskaltel-Euskadi. In 2026 the company celebrates its fiftieth anniversary while ushering in a new phase in the company’s history and renewing its commitment to sustainable growth, a strong historical identity and the enduring quality of its cycling kit.