While expanding internationally, Etxeondo also took care to maintain and nourish its deep roots in its home region, supporting the growth of teams such as Kern Pharma and the new Euskaltel-Euskadi. In 2026 the company celebrates its fiftieth anniversary while ushering in a new phase in the company’s history and renewing its commitment to sustainable growth, a strong historical identity and the enduring quality of its cycling kit.  

New garments, technical innovations and a renewed vision in the year we celebrate our 50th anniversary

Inspired by a handmade print created more than 40 years ago

Unprecedented innovation, performance and comfort

Every new Etxeondo collection is the result of a meticulous process, where tradition and innovation converge in perfect harmony.

Every line, every curve, blends seamlessly with the urban landscape, becoming an integral part of the environment that technology and design have helped to redefine.

A group of customers from the Fietsspeciaalzaak Roelofs shop in Arnhem, the Netherlands, experience riding in the Basque Country and getting to know Etxeondo first hand.